05/ - Future Travel Experience
Inspiration, innovation and countless opportunities.
Remember, you are not just a university here, you are where your future is built.
Launch Your Career in Media
“Media Sales” is defined as “selling advertising airtime or space (on or in) cable, digital, internet, outdoor, publications, radio and television”. In 2000, The Media Sales Institute program was initially designed for recent college graduates who were passionately interested in pursuing a career in media sales. In 2016, the program launched the first institute open to Military Personnel (Post 9/11), career changers and recent college graduates.
Turn Your Ambition into Opportunity
Ready to jumpstart your career in media sales? Learn how to apply for the Media Sales Institute (MSI). Whether you're a recent graduate, military veteran, or career changer, our step-by-step application process is designed to help you take the next step toward a successful media career. Find out everything you need to know to get started today!
You will learn the fundamentals of media sales, including revenue generation, ratings, customer development, marketing strategies, and effective business communication. The curriculum covers key areas such as the foundation for media ownership, demographics, business ethics, corporate culture, sales presentations, targeting audiences, and building a customer base through strategic marketing—plus much more!
Your paid registration (valued at $8000) includes housing, meals, and all training materials. You'll participate in one-on-one interviews with Fortune 500 media companies and gain valuable networking opportunities with industry executives. Additionally, you will earn NABOB Media Sales, Nielsen TV, and Nielsen Audio certification.
Submit a completed MSI application, resume, two professional letters of recommendation and a 500-word essay describing why attending the MSI at the AUC will be valuable to you and your career goals. A brief description of internships and/or relevant work experience is optional.
The MSI at the AUC is underwritten by the National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board. (If traveling from outside of Atlanta)
APPLY
Where Our Students Come From..
From HBCUs to major universities, MSI attracts ambitious graduates from schools nationwide, creating a dynamic and diverse pipeline of future media leaders.
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06/ - International Students
Commitment to diversity
December 2023
“Thanks to the individual attention and mentorship our academic staff gives to students, I have made great progress in my field. The university truly provides all the resources needed for students' success.”
Emily White
Canada
December 2023
“Thanks to the academic and social support at our university, I felt at home. It was a great experience for me to make friends from various cultures around the world.”
Ethan Anderson
Spain
December 2023
“Thanks to the individual attention and mentorship our academic staff gives to students, I have made great progress in my field. The university truly provides all the resources needed for students' success.”
Emily White
Canada
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Fredrick Figma
Art