05/ - Future Travel Experience
Inspiration, innovation and countless opportunities.
Remember, you are not just a university here, you are where your future is built.
Partner with us to Find Top Talent
The Media Sales Institute is made possible through partnerships with leading companies such as Comcast, General Motors, Nielsen, Hearts & Science, and Spectrum Reach, along with support from major trade associations including RAB, TVB, VAB, and NNPA. Hundreds of successful media sales careers have launched through MSI thanks to the financial backing of our partners and the media executives who generously donate their time and expertise.
Turn Your Ambition into Opportunity
Ready to jumpstart your career in media sales? Learn how to apply for the Media Sales Institute (MSI). Whether you're a recent graduate, military veteran, or career changer, our step-by-step application process is designed to help you take the next step toward a successful media career. Find out everything you need to know to get started today!
You will learn the fundamentals of media sales, including revenue generation, ratings, customer development, marketing strategies, and effective business communication. The curriculum covers key areas such as the foundation for media ownership, demographics, business ethics, corporate culture, sales presentations, targeting audiences, and building a customer base through strategic marketing—plus much more!
Your paid registration (valued at $8000) includes housing, meals, and all training materials. You'll participate in one-on-one interviews with Fortune 500 media companies and gain valuable networking opportunities with industry executives. Additionally, you will earn NABOB Media Sales, Nielsen TV, and Nielsen Audio certification.
Submit a completed MSI application, resume, two professional letters of recommendation and a 500-word essay describing why attending the MSI at the AUC will be valuable to you and your career goals. A brief description of internships and/or relevant work experience is optional.
The MSI at the AUC is underwritten by the National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board. (If traveling from outside of Atlanta)
RECRUITER
Where Our Students Come From..
From HBCUs to major universities, MSI attracts ambitious graduates from schools nationwide, creating a dynamic and diverse pipeline of future media leaders.
04/ -Qualified Instructors
Pioneers in their fields.
Our teaching staff consists of nationally and internationally renowned academics who are pioneers in their fields.
Alexander Smith
Computer Science
Natalie Wilson
Economy